P2P-Banking.com

The borrower who receives the 10,000th loan from Zopa UK will be lucky - it will be an interest free loan.

Furthermore Zopa has a referral promotion in July. Zopa pays 100 GBP (approx. 165 US$) to members that refer a borrower who successfully gets a loan in July.

P2p lending site Smava.de for the first time reached more than 1 million Euro (approx. 1.4 million US$) loan volume funded in one month. One factor contributing to this is that Smava is in the top 10 rankings for German Google search results for the keywords kredit (engl. loan) and kredite (engl. loans) since the end of May. I find it interesting that there is not one single bank site in the top ten for these search results.

Furthermore Smava profited form TV exposure, which also helped its competitor Auxmoney to achieve a record month with approx. 130,000 Euro loan volume.

In international comparison by p2p lending loan volume funded per month, Smava is in the top 5 behind Virgin Money, Kiva, Zopa UK and Lending Club.

(Source: Smava p2p lending stats; A-H are credit grades)

Positive TV coverage (see video here) on nationwide German TV on Monday during primetime caused traffic spikes at the German p2p lending services Smava and Auxmoney. The websites were partially down during Monday and Tuesday or so slow they were practicably not useable. Auxmoney reacted by temporary deactivating non-vital functions like sorting. Meanwhile stability of the web applications has been restored.

The surge in user demand led to a 20% increase in active lenders at Auxmoney and most ever parallel open loan listings (currently 332). At Smava nearly all reasonable loan listings are funded within a few days or even hours at the moment.

To encourage more loan listings Smava has upped the bonus for inviting new borrowers to 150-200 EUR (approx 200 to 275 US$) for each referral of a borrower that is success fully funded (up from 100 Euro before).

Zopa has run a member competition, asking members to explain how Zopa works for a borrower or a lender.

I watched several of the created videos. My favourite is the video below by Glenmation.

The Kiva API allows anyone to develop applications that use the data from Kiva loans. Below are screenshots from two Kiva loan apps.

Kiva loans by country of borrower - source Kivadata.org (more…)

A Fistful Of Dollars: The Story of a Kiva.org Loan from Kieran Ball.

The video was made by Kiva fellow (volunteer) Kieran Ball, who worked for Kiva in Cambodia. It explains the transfer of the money for a Kiva loan from a lender in London to a borrower in Cambodia.

This is a great example how many people can be reached over the internet with a well made video in a short time. Online since only 8 days the video has been watched over 32,000 times and was embedded in many websites (at least 50).

German p2p lending service Smava has sent its lenders an email asking them to produce short videos telling their personal experiences using Smava. Smava offers 50 Euro (approx. 75 US$) for each user generated video that is sent to Smava and published.

Three (older) videos by Smava lenders can be viewed here.

Kiva did billboard advertising on highway 101. Apparently the ad was sponsored by Paypal.

Matt Flannery of Kiva speculates whether the board brings 125 additional visits per day to the website (0.04% conversion rate) or if user growth on the sampled weeks had other causes.

(Photo Source)

Yesterday the headline of Dutch De Financiele Telegraph read "ABN AMRO brings together borrowers and lenders". ABN Amro is a large bank in the Netherlands. The article mentioned Boober and that ABN Amro is offering a different service.

So what is ABN Amro offering? P2P lending?

Actually the service in question can be found on this page and it is a free download document that lenders and borrowers can use to agree on a loan contract between them. Other the supplying the download ABN Amro is not involved in any resulting loans. In fact the site states (in Dutch):

… The general information on this page has not been meant as a recommendation. ABN Amro will not take liability …

I guess that can be filed under marketing using the 'peer-to-peer loan' buzz or at best under customer service.

In an email newsletter Zopa Italy encouraged its member to spread the word about Zopa to friends and relatives. Zopa says it is for 'a good reason': Zopa Italy pledges to lend $1 on Kiva for each new member that registers at Zopa Italy before January 15th.
Everybody can monitor how much Zopa invested on this lender page at Kiva.

I am sure that Kiva will highly appreciate this promotion, a target audience that is already interested in p2p lending gets introduced to Kiva's concept. But I am not sure if that is a good marketing campaign for Zopa. Should the lenders decide Kiva is an interesting concept they might lend their money at Kiva instead of at Zopa. Maybe Zopa speculates lenders will invest in both. Or Zopa wants the added social angle to increase chances of press coverage.

What do you think? Discuss this at the Zopa forum. 

(Source: Email newsletter from Zopa Italy, Dec. 27th)